Marketing for counseling and therapy practices
People search for a therapist at a hard moment and choose fast. We make sure the practice they find, trust and book is yours, with marketing that respects your ethics code and your clients' privacy.
Booked from Google, 9:40 AMNamed in the AI answerA full caseload of clients who are the right fit, found by people who were already looking for help.
- Psychology Today is the whole marketing plan and the leads are hit or miss
- Your specialties are clear to you and invisible to Google
- Insurance panels fill the caseload with the wrong clients while private pay sits empty
- A new clinician joined and nobody can find them online
What we build for counseling and therapy practices
Specialty and concern pages
Anxiety, couples, trauma, EMDR, teens, grief, OCD. A page for each specialty and each concern, written in plain language so the right client recognizes themselves.
Clinician pages that convert
A page for every therapist with approach, specialties, availability and a direct booking path, so a referral lands on a person, not a form.
Local and AI visibility
The map pack and the AI answer for "therapist for anxiety near me" and the specific searches your practice should own.
Ethics first reputation
No solicited client testimonials. Reputation is built through credentials, directory profiles, content and a Google profile that is complete and current.
Where counseling and therapy get booked
Questions counseling and therapy ask us
Do you understand the ethics rules around therapist marketing?
Yes. We do not solicit testimonials from clients, we do not use client stories, and every form and workflow we build is set up with HIPAA in mind. We will tell you when something you want to say would cross a line.
We are mostly insurance based. Does this help?
Yes. Search and local visibility bring clients who chose you, which is how practices shift the mix toward private pay and the specialties they want to see.
Can you integrate with SimplePractice or TherapyNotes?
Yes, both, plus most of the other EHR and scheduling systems counseling practices use.
Let's find out who is getting your next patient.
A free call where we look at your search, map, AI and social visibility together and tell you what we would do first. If we are not the right fit, we will say so.